It’s this multi-faceted business approach that allows these creators and brands to be so successful. Although there are a growing number of YouTube star’s making money creating a video, the most profitable often have different revenue streams outside of the check YouTube cut’s them for video plays such as merchandising by selling shirts, books or other services through their websites. Some content creators avoid ad placement all-together and use their videos as a way to provide useful information for their viewers as a way to sell other products associated with their brands.
On the flip side, online audiences expect a level of authenticity from content creators that can sometimes be prohibitive to this approach or creators risk getting pinned as “sell-outs”. Another benefit of sponsored material is that the pay structure for content creators is often better because payouts aren’t always tied to clicks or number of plays. As a result, sponsored videos and product placement are still one of the most effective ways to monetise video content. Tools for monetisation for the creators are often limited because these platforms are still trying to prove themselves and establish staying power or are monetising the content you create for their gain. Many new platforms and video delivery networks are still in their infancy. What to expect in the near future about Native Video Streaming & Monatization? Different platforms enable brands and businesses to get in front of various audiences, and depending on your product this type of content only becomes more important. Native video allows content creators to go where their audiences are. Video is already consuming the internet with big players like Netflix and YouTube. For more information or to start creating fantastic Multicam streaming events, visit Why is Native video the future of content marketing?
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That’s why we created Switcher Studio! With Switcher anyone – from a high school football coach to a wedding videographer to a professional television station – can create a TV-style experience with nothing more than a few iOS devices to record and instantly stream live video to services like YouTube, Ustream and more. After working in video production for years and consulting with media groups that wanted to do online video, we found it is was easy to get excited about creating more video content for online distribution, but the cost and complexity of traditional video mixing and multi-camera setups were often too much to swallow. Switcher Studio started by a team of people who love creating and delivering high content – from anywhere and from any device.
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